News
Our founder speaks at the Sustainable Cotton Conference Pakistan 2024
On World Cotton Day, 7 October 2024, Agrecir Global's founder Mukhdoom Mashhood Ahmed spoke at the Sustainable Cotton Conference Pakistan 2024. The online conference was organised by SAWiE Ecosystem.
The conference theme was Climate Resilience, Sustainability, and Technology Integration. His talk, "Challenges & Opportunities of Sustainable Cotton Production in Pakistan", covered resource management, the effects of climate change on cotton, and market dynamics.
Sustainable cotton is at the centre of Agrecir Global's work. The questions raised at the conference are the ones our field teams deal with every season. How do you keep farmers in organic and regenerative programmes when costs rise and the weather turns? And how do you make sure the market pays for their effort?
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