
Agriculture: does it work on a real farm?
If a practice doesn't fit the farmer's land, season and budget, it won't last past the first audit. We start from the farm. How we work

Approach
Our name describes our method. Each part answers a question every programme has to answer.

If a practice doesn't fit the farmer's land, season and budget, it won't last past the first audit. We start from the farm. How we work

We favour practices that rebuild soil organic matter, hold water and support biodiversity, and we measure whether they do. Regenerative agriculture

Residues go back to the soil. Produce is processed close to where it's grown. Growers sell to buyers who value what they've done. Circular agriculture

Records from seed to sale, so buyers, auditors and farmers can all see what happened. Traceability